Members Only 2023

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THE 2023 CUSTOMER WEEK CONCEPT
Aimed to create a tight-knit community of sunglasses enthusiasts, emphasizing exclusivity through the theme of a shared "secret" known only to members.

To strengthen this idea, bright lights and white backgrounds were employed, which also helped to avoid any problems with specific sunglasses brands. This approach ensured the designs were suitable for different uses. Universality was maintained by concealing logos and other recognizable features of the glasses.

The concept was designed to make the campaign communication bold and diverse from the usual, utilizing vibrant colors and simple forms to captivate and engage the audience. The colors were strategically used to differentiate the phases of the event, adding a dynamic element to the campaign.

CIRCLE FOR SUN / SUNGLASS HUT
Radiance, warmth, unity, perfection. //

The circle is chosen to represent the sun because of its association with radiance, warmth, and unity. It embodies the perfect spherical shape of the sun, conveying a sense of positivity and energy. In the context of Sunglass Hut, the circle symbolizes the round lenses of sunglasses, suggesting protection and style.

SQUARE FOR BAG / PRODUCT / DELIVERY / BOX
Stability, reliability, containment, structure. //

Squares and rectangles are often used to represent objects like bags, products, deliveries, and boxes due to their stable and structured nature. The square shape provides a sense of containment and reliability, making it ideal for representing physical items and packaging. It symbolizes order and organization, essential qualities in logistics and product representation.

TRIANGLE FOR SELECTION / CURSOR / CONTROL / NEXT

Progression, direction, efficiency, focus. //

Triangles are used to represent concepts related to selection, control, and progression due to their inherent sense of directionality and focus. The triangular shape suggests movement forward and decision-making, making it suitable for indicating selections, cursors, controls, and next steps in interfaces. Its pointed shape naturally draws attention, emphasizing efficiency and clarity in user interfaces.

SQUARE AND TRIANGLE FOR PROMO TAG

Dynamic, versatility, attention-grabbing, promotion. //

The promo tag blends square stability with triangular focus. It's dynamic, adapting to different promotions while grabbing attention. The square base offers reliability, while triangles add urgency, guiding viewers. It stands out, enticing audiences to explore further.

GRID

A grid was designed using the circle as a unit, with blocks of 10 pixels in diameter. Each block represents a unit of measurement, ensuring consistency and precision in design. The grid is structured into columns and rows, each with a height of 60 pixels, providing a balanced layout for arranging elements within the design. The use of circles as the basis for the grid adds a touch of visual interest and creativity while maintaining a systematic approach to design.

COMING SOON

Sets the stage by announcing the upcoming exclusive offer on the hottest shades. Through captivating subject lines and enticing preheaders, we create a sense of urgency and anticipation among Sunglass Hut's audience. We highlight the once-a-year opportunity to snag top brand shades, ensuring customers are primed and ready to take advantage of the offer.

STARTS TOMORROW

Builds upon this anticipation, teasing the imminent arrival of the exclusive offer. We use subject lines to hint at the impending launch, sparking curiosity and excitement. Preheaders reinforce the upcoming celebration and encourage customers to prepare by filling their carts and checking their inboxes for updates. This phase serves to heighten anticipation and drive engagement leading up to the offer's release.

NOW ON

Marks the launch of the Members Only offer, unleashing the excitement and delivering on the promise of exclusive deals. Subject lines boldly announce the start of the offer, signaling to customers that the time to act is now. Preheaders emphasize the limited-time nature of the offer and highlight the benefits of shopping at Sunglass Hut. Through strategic messaging and calls to action, we urge customers to take advantage of the offer before it ends, driving conversions and instilling a sense of urgency.